College Recon Privacy Policy

Last Updated: April 19, 2021

Home Front Alliance, LLC (“HFA”) owns and operates the College Recon and My Military Benefits websites and services (each a “Site”). This website privacy policy (''Policy'') describes how we collect, use and share Personal Information we collect when you use this Site and service.

We may modify this Policy at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you.

We Collect Personal Information You Provide

Personal Information. You can visit certain parts of the Site without submitting Personal Information. If you elect to provide information that personally identifies you ("Personal Information") such as your name, email address, mailing address, phone number, military experience, service branch, education level, and gender, we will collect, use, and share such Personal Information pursuant to this Policy and applicable law.

You will be required to provide Personal Information to use certain Site features, for example, to create an account, sign up for our mailing list, contact us via email (where we may retain the content of your message and our response), receive or request data from us (e.g., newsletters), and respond to communications from us.

Account Registration. We collect your name and contact information when you create an account, and you must create a user name and password. We use this information to populate your account profile.

Marketing Communications; Email Opt-Out. If you provide your email address to us, you understand that we may send you emails, including marketing emails. We may use third-party providers to deliver marketing communications to you. You may opt-out of marketing emails by using the unsubscribe link in the email or contacting us at [email protected] with "Unsubscrib" in the subject line. To opt out of other communications, please contact us as set forth below. Opting out of marketing communications does not opt you out of communications about your account or transactions.

Data Automatically Collected

Account Activity. We may collect data about how you use (i) your online account, and (ii) the Site when you are logged into your account.

Cookies & Other Tracking Technologies.

What types of online tracking mechanisms do we use? We may use cookies, web beacons, pixel tags and other tracking technologies (collectively ''Cookies'') on our Site.

What are cookies and web beacons / pixel tags? A cookie is a small text file that our Site saves onto your computer or device when you use the Site. The cookie provides us certain information about your activities. Cookies allow the Site to remember your actions and preferences and recognize you or your browser, along with some information you provided. Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage.

Why do we use Cookies? We use Cookies to:

  • make our Site function properly
  • provide personalized experiences
  • tailor our interactions with you
  • help with our marketing efforts
  • provide us with valuable data and statistics about the usage and effectiveness of our Site
  • help us improve our Site and our service.

What type of information do Cookies collect? We collect the following types of information using the Cookies on our Site:

  • IP addresses assigned to the computers and other devices you use
  • your internet service provider
  • device ID number
  • approximate geographic location
  • browser type
  • Site pages visited
  • websites you access before and after visiting the Site
  • data related to how and when you use the Site

We may combine information from Cookies with other Personal Information.

How long do Cookies last? A Cookie can either be a ''session'' Cookie or a ''persistent'' Cookie. Session Cookies exist only for so long as you are visiting the Site and are typically deleted when you exit your web browser. Persistent Cookies exist for a set period of time, for example, up to several months or years. Each time you visit a Site that has implemented a persistent Cookie, the persistent Cookie is renewed and that Cookie will remain active until its predetermined expiration date. You can manually delete persistent Cookies through your browser settings.

First and Third-party Cookies. Cookies may either be ''first-party'' or ''third-party'' Cookies. A first-party Cookie allows your web browser to talk to the actual site that you are visiting (i.e. the Site). A third-party Cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. We may not have control over how a third-party uses information collected through third-party Cookies.

How do you manage Cookies or opt-out? Most browsers automatically accept cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the Site. Not all features or functions of the Site may work properly if you disable Cookies. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site.

CALIFORNIA'S ''DO-NOT-TRACK'' REQUIREMENT. WE CURRENTLY DO NOT HONOR ''DO NOT TRACK'' REQUESTS.

Google Analytics. We may use Google Analytics to collect and process information about your use of the Site. Google sets Cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Site. We may also implement additional add-on services to Google Analytics.

To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on '' How Google uses data when you use our partners’ sites or apps.'' You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.

To change your preferences with respect to certain online ads or to obtain more information about ad networks, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads.

Targeted Advertising. We may use advertising networks and services offered to deliver targeted advertising content to you. We only share this information in a manner that does not reveal your identity. For example, we use Facebook Custom Audience where we provide information on a hashed basis.

Social Media

We are active on social media, including for example, Facebook, YouTube, Twitter, Instagram and LinkedIn (''Social Media''). Anything you post on Social Media is public information and will not be treated confidentially. We may post or repost on the Site any comments or content that you post on our Social Media pages. Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

How We Use Personal Information. We use Personal Information for the following purposes:

As Stated or Agreed to at the Point of Collection. We may use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to register your account and respond to your questions, comments, or complaints. We may also use Personal Information as requested or consented to by you.

To Operate the Platforms. We will share Personal Information with our Customers in order for you receive the benefits of using the Service.

Administration. We use Personal Information for administrative purposes, such as managing your accounts, facilitating transactions, to inform our business strategies, and to understand the Site’s demographics and user preferences.

Site Management. We use Personal Information for Site management, such as troubleshooting problems, improving the content and functionality of the Site, statistical and other analyses of the Site, and to customize the Site to you and our users.

Advertising and Communications. We may use Personal Information to send you promotions or to perform targeted advertising, to notify you of new services, products or programs, to notify you of new features of our Site, to notify you of changes to our Terms or this Policy, and for other similar communications.

To Protect Our Rights. We may use Personal Information to protect our legal rights or interests, or those of other parties, including the right to bring a legal action against you or anyone who may be causing harm to us, our Site, or to other users of the Site. We may also use Personal Information to seek business, financial or legal advice, and to respond to other legal requests.

Retention of Personal Information

We will keep Personal Information for the period necessary to fulfil the purposes described in this Policy, unless a longer retention period is permitted or required by applicable law.

Disclosure of Personal Information

We do not sell, rent or lease Personal Information to any third party. We may share Personal Information with the following parties, in compliance with applicable laws:

Employees and Affiliates. We may share Personal Information with our employees and affiliates who have a need to know the information for our business purposes.

To Our Customers. If you create an account, we may share your Personal Information with our Customers in order for you to gain the benefit of using the Platform.

Third-Parties and/or Service Providers. We may share Personal Information with service providers that provide services for us. For example, we may share Personal Information with vendors to help us host and manage the Site; provide targeted advertising and other marketing; improve the content and functionality of the Site; perform data analysis and statistical analysis; troubleshoot problems with the Site; provide payment processing services and online storefronts; provide public relations; provide learning management systems; provide email services; provide data processing; and support or provide the security of the Site.

Government Officials / Law Enforcement. We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are advised to disclose Personal Information by our legal counsel, or (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with our legal rights or the legal rights of any other party.

Professional Advisors. We may share Personal Information with our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to us.

Change in Ownership. In the event we are the subject of a change of control or in the event the Site changes ownership, in whole or in part, or in the event of a bankruptcy, receivership or a similar transaction, we may provide Personal Information to the subsequent owner(s).

Other. We may share Personal Information with third parties when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

Use and Disclosure of Non-Personal Information.

We may collect, use, share, transfer and otherwise process de-identified and aggregated information that we receive or create for any purposes in our sole discretion, in compliance with applicable laws. We are the sole and exclusive owner of such de-identified and aggregated information, including if we de- identify Personal Information so that it no longer considered Personal Information under applicable data protection laws.

Information We Do Not Intend to Collect

Sensitive Information. ''Sensitive Information'' is any data that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, or that involves genetic or biometric data or data concerning health or sexual orientation. We do not intend to collect any Sensitive Data from you. Please do not provide Sensitive Data to us.

Children's Information. The Site is not directed at children under 13 years of age. We do not knowingly collect, use, or share Personal Information from children under 13. If a parent or legal guardian learns that their child provided us with Personal Information without his or her consent, please contact us and we will make commercially reasonable attempts to delete such Personal Information.

Data Security

We use commercially reasonable technical and organizational measures to help secure Personal Information against loss, misuse, and alteration appropriate to the type of Personal Information processed. If a breach of your Personal Information occurs, we will notify you of the breach if required under applicable law.

YOU UNDERSTAND THAT NO DATA TRANSMISSION OVER THE INTERNET OR DEVICE CAN BE GUARANTEED TO BE 100% SECURE. WHILE WE STRIVE TO PROTECT PERSONAL INFORMATION, WE DO NOT GUARANTEE THE SECURITY OF PERSONAL INFORMATION AND YOU PROVIDE PERSONAL INFORMATION AT YOUR OWN RISK.

Access from Outside the United States

If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by the in other jurisdictions.

Third-Party Websites

The Site may link to, or be linked to, websites not controlled by us. We are not responsible for third- parties’ privacy policies or practices. This Policy does not apply to any third-party websites or to any data that you provide to third parties. You should read the privacy policy for each website that you visit.

Access & Update Your Personal Information

To access or update your Personal Information as it exists in our records, please visit your account or contact us using the information below.

California Residents

Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of Personal Information disclosed, by emailing us at [email protected]

Contact Us

If you have questions or concerns regarding this Policy, please contact us at:

Home Front Alliance, LLC
10936 N. Port Washington Road
Mequon, WI 53092
414-350-6638
[email protected]